There’s a little message there for you on the end of his bat!
Interesting Fact: Fleer rushed to fix this by re-issuing the same card with a white or black mark over the “F*** Face”. The cards with the white-out version have a book value of $120. When Bill was asked why he wrote that he claimed it was to differentiate it from his practice bat. Some collectors list the card as “Rick Face” for description!